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Piaggio Planning Motorcycle Launch in Nepal by 2023

Nepal Auto Trader

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According to a report in auto news, Autocar, Piaggio is now planning to launch a motorcycle in Nepal by 2023. At present, Piaggio offers scooters in Nepal under its popular Vespa and Aprilia brands. There is also a growing outreach for premium products in Nepal. In a recent interaction, Diego Graffi, MD and CEO, Piaggio Vehicles, said that the company is “starting with a completely new product portfolio for two-wheelers because we see more demand and interest for products between 150cc and 300cc. Hence we understand from that statement that they plan to make a motorcycle suitable not only for the Nepalese market but also for the global market.

Piaggio earlier had plans to also launch two 150cc motorcycles in Nepal, the Aprilia RS 150 and the Aprilia Tuono 150. Both these have been scrapped for now and the company will focus on 300cc-400cc motorcycles. The upcoming new motorcycle in Nepal will be designed and developed in Italy, but it will be manufactured in India. The styling is likely to be inspired by the Aprilia RS and Tuono range though. The market has evolved and grown in the mid-size segment, with a capacity of over 300cc, which is what Piaggio is considering, a new platform that will specifically target Asian markets, including Nepal.

Aprilia is likely to launch the new 300-400 cc motorcycles and load it with powerful performance and astonishing features. In November 2020, Piaggio sold a total of 5,798 units, up 15 percent year on year. The company currently has a 0.32 percent share of the two-wheeler market around the globe.  For the latest auto news in Nepal, follow nepalautotrader.com on TwitterFacebookLinkedInReddit and subscribe to our YouTube channel. As the bikes will be made in India and this should allow the Italian manufacturer to price them competitively.

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